I’m working on a risk management discussion question and need a sample draft to help me study.
Read the two popular articles regarding corporate social media blunders and post your reaction. One area worth discussing is how quickly a trivial social media post can become a very loud voice of the company. How do you think a crisis management plan related to social media could have been developed beforehand to save some of these companies from their mistakes. Are companies investing enough in talented and trained staff members to manage their social media presence? Have you seen other corporate social media blunders that we have not yet discussed in class?
- Social Media Crisis Management (Website) [ (Links to an external site.)Hootsuite]
- Applebees Overnight Social Media Meltdown: A Photo Essay (Website) (Links to an external site.) [R. L. Stollar Overturning Tables blog]
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